Co-Founder
View on LinkedIn →Faheem Farooqui
A multicultural marketing strategist with two decades of experience building campaigns that bridge diasporas across the UK, Gulf and South Asia.
Multicultural · Integrated · Worldwide
Webreathe
diversity.
Alliance is a multicultural advertising & marketing agency helping leading brands connect with consumers through culturally enthused ideas across five cities and four continents.
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London✦New York✦Dubai✦Karachi✦Lahore✦London✦New York✦Dubai✦
About Alliance
Anethnicmediamarketingagency,Overtenyearsinthemaking.
We're the multicultural marketing specialists rapidly expanding the UK's ethnic media landscape — with year on year growth above 100%.
A dynamic group of multi lingual professionals, our team blends tried and tested creative craft with young thinkers who dare to think outside the box. We've delivered campaigns targeting South Asian, African Caribbean, Chinese, Polish and Middle Eastern diasporas.
Services
All services →Specialist solutions for specialist audiences.
01↗
Media Planning & Buying
Top 7 ABC1 Pakistani TV channels, print, OOH, airport, underground.
Request a quote→02↗
Social Media Management
Always on community building plus paid amplification across diasporas.
Request a quote→03↗
Event Management & BTL
On ground activations, sampling and culturally relevant brand moments.
Request a quote→04↗
Visual Content Production
End to end production: TVC, digital video, photography, design.
Request a quote→
Numbers we've earned.
16+
Years in market
500+
Brands trusted us
1K+
Projects delivered
5
Global offices
Leadership
The founders behind Alliance.
Co-Founder
View on LinkedIn →Sajjad Shawl
An operations first leader scaling Alliance's media buying, production and on ground capability across five international offices.
Media Partners
Direct routes to ethnic audiences.
Our Clients
Brands that trust Alliance.
Global Offices
Five cities. One Alliance.
From London to Lahore, we operate as one network a 24 hour creative engine spanning four continents.
- 01London
- 02New York
- 03Dubai
- 04Karachi
- 05Lahore
Testimonials— Haji Baba Halal — RDC London — Adam Bernard Solicitors — Tariq Hilal
In their words.
"
They very quickly understood our message and effectively boosted our awareness across ATL and BTL.
"
Alliance delivers and excels, time after time, whatever the project diversity, size or location.
"
A 'can do' attitude. Innovative, creative, and they work as a partner — not an agency.
"
Professional, well informed, fun and innovative. If we had to do it over again, we'd choose Alliance.